Virtual Production

Transforming real performances into digital experiences

EyeJack creates virtual-production experiences that bring performers, stories and physical environments into VR, AR, LED stages, immersive projections and interactive installations.

We combine creative direction, performance design, capture technology and real-time development under one team - from the first concept to the final audience experience.

Made for the Experience

Virtual production is not a predetermined technical workflow. Every project begins with the experience we want to create:

  • Who or what are we capturing?
  • What makes the performance, person or place distinctive?
  • How should audiences experience and interact with it?

The answers determine the right production approach.

That might mean translating a performer into an expressive digital avatar through motion capture, preserving their physical presence with volumetric video, combining live performance with real-time environments on an LED stage, or bringing remote audiences together inside a shared virtual space.

Because EyeJack works across the complete production pipeline, we can recommend the technology that best serves the story, performer and audience.

Capabilities

Motion Capture

Translate live performances into fully rigged digital characters while preserving movement, personality and expression. Ideal for virtual concerts, interactive characters, games and immersive exhibitions.

Volumetric Capture

Capture real performers, objects and environments as three-dimensional recordings that retain the authenticity and presence of the original subject. Perfect for preserving cultural performances, historical artefacts and realistic human performances.

Real-Time Environments

Design interactive worlds in Unreal Engine and Unity that respond to performers, audiences and live events. These environments power everything from immersive exhibitions and VR experiences to LED stages and projection-based installations.

LED Production

Combine physical performers with real-time digital environments, allowing directors and audiences to experience virtual worlds during the performance itself rather than in post-production.

Sebastian Yatra singing on a physical LED stage, lit by an overhead rig, with the virtual environment displayed on the LED wall behind him
Source: Verizon 5G Virtual Stage
A monitor on set showing the live composite of two performers inside a neon Route 66 virtual environment
Source: Verizon 5G Virtual Stage

Audience Interaction

Integrate audience participation directly into performances through spatial interaction, mobile devices, gesture tracking, multiplayer networking and AI-driven systems, allowing visitors to influence the experience in meaningful ways.

End-to-End Production

EyeJack supports the complete virtual-production process, including:

  • Creative direction and experience design
  • Storyboarding and previsualisation
  • Motion, volumetric and performance capture
  • Character and environment development
  • Unreal Engine and Unity production
  • Multiplayer and audience-interaction systems
  • Installation and technical integration
  • Live operation and staff training

One creative and technical team carries the project from its earliest idea through to delivery.

The Dream Machine

Created by Nona Hendryx and designed in collaboration with EyeJack co-founder Sutu, The Dream Machine demonstrates how performance, immersive storytelling and audience participation can come together inside a shared virtual experience.

The project included 16 virtual worlds and nine AR activations featuring George Clinton, Laurie Anderson, Vernon Reid, Skin of Skunk Anansie, Bina48 and other collaborators. Each artist received a distinctive world and avatar identity inspired by their music, aesthetics and legacy.

At Lincoln Center in 2024, The Dream Machine sold out daily throughout its three-week season and welcomed more than 4,000 visitors.

Audiences explored fantastical environments before joining virtual performances featuring motion-captured characters, animated audio-reactive worlds and networked avatars. Visitors could run, jump, interact with virtual objects and generate visual effects through actions such as clapping.

Cyboracle Prime
Cyboracle Prime

EyeJack also developed a collaborative sound garden where visitors could make music together, along with a bespoke live-performance instrument that allowed Hendryx to control music, vocals, animation and audience interaction in real time.

Alien-plant-inspired instruments in The Dream Machine sound garden
Visitors making music together in The Dream Machine sound garden

Built for Live

Sutu's virtual-production work has also included concerts for The Weeknd, Jean-Michel Jarre, John Legend, Dillon Francis and Alison Wonderland.

The Weeknd's TikTok concert reached more than one million viewers, with audiences using emojis and live polls to trigger effects and influence the show. Across 16 virtual concerts, this work has developed EyeJack's experience in live production, broadcast pressure and large-scale digital participation.

We understand that a virtual experience must do more than look impressive. It needs to perform reliably, respond naturally and give audiences a meaningful reason to participate.

Start a Project

Whether you are developing a virtual concert, immersive exhibition, interactive installation or real-time production environment, EyeJack can help shape the right creative and technical approach.