We designed and fabricated a set of plaques which were installed across 32 locations along the Great Ocean Road between Torquay and Apollo Bay. Each plaque contained a unique QR code and when scanned, took the user to a page on the visitgreatoceanroad.org.au website to find out more about the location.
Stories of the Road
Celebrating 100 years of the Great Ocean Road
EyeJack was commissioned by The Social Crew to create an Augmented Reality experience for the #IAM100 campaign, celebrating the centennial anniversary of the iconic Great Ocean Road.
2019 marks 100 years from the day construction commenced on the Great Ocean Road. The Social Crew engaged EyeJack and Code on Canvas to create an Augmented Reality experience for the #IAM100 campaign, celebrating the centennial anniversary. The Social Crew created a number of amazing installations along the road. Circular public seating was fabricated and dressed with ecowood and incorporates featured artworks by local artists painted in a palette which reflects the Great Ocean Road and its environment, plus each holds within it a story activated with Augmented Reality.
Circular public seating featured artworks by local artists painted in a palette which reflects the Great Ocean Road and its environment. Each seat was embedded with special plaque to activate an Augmented Reality animation, telling a particular story of the area.
QR Trail
10 of the locations were activated with augmented reality, revealing their special historical moments with animated AR stories. These hidden gems could be viewed through the Stories of the Road app available on iPhone and Android.
Stories of the Road App
