Ocean Apocalypse

Arcade game for a Greenpeace shock campaign
Ocean Apocalypse - child in a yellow rash vest playing the branded arcade cabinet on the Bondi Beach promenade, sand and surf behind

Ocean Apocalypse is an arcade game built for Greenpeace as part of a shock campaign against John West canned tuna. The aim of the game is to kill as many marine life in the most graphically disturbing way possible, and the punch line is – the machine dispenses a can of John West tuna as the winning game prize.

Ocean Apocalypse arcade machine
Ocean Apocalypse - pixel art gameplay over a purple reef, a Multi Blade weapon upgrade banner flashing as blue fish swim past the crosshair
Ocean Apocalypse - pixel art gameplay tinted purple, a red RAGE banner across the screen and blood trails streaking behind the fish
Ocean Apocalypse - end of round gameplay screen, the sea flooded red with blood and the time up message over the pink reef
Ocean Apocalypse - score screen tallying a million kilos killed, a John West tuna can perched on a heap of dead sea creatures
Ocean Apocalypse arcade
Get in touch