Hide and Go Creek turns environmental science communication into a playful quest for younger audiences. Created with Hornsby Shire Council, the project transforms local creek sites into interactive learning moments, where hidden QR codes unlock Craig the cheeky freshwater crayfish.

Hide and Go Creek title artwork with Craig the freshwater crayfish on a blue creek-pattern background

Craig the freshwater crayfish character shown from front, side and back views

The Trail

EyeJack worked closely with Council's environment team to co-design the experience, content strategy and learning approach, while also leading the visual design, 3D character design and animation. The result helps children learn about creek ecosystems, biodiversity and environmental stewardship in an engaging, accessible way.

Hide and Go Creek app screen introducing Craig the freshwater crayfish

Hide and Go Creek app screen prompting visitors to move their device to detect the ground

Hide and Go Creek app screen showing Craig found on a creek trail

Hide and Go Creek app screen congratulating visitors for finding Craig in Waitara Creek

Hide and Go Creek app badge screen showing creek protector badges on a map

Hide and Go Creek app screen congratulating visitors for becoming a Crazy Creek Protector

Hide and Go Creek - Found Me disc on a timber post in bracken beside the Waitara Creek trail, with a QR code that unlocks Craig in AR

Hide and Go Creek - welcome sign at the trail head, showing the badge map of creek locations across Hornsby Shire and Craig the crayfish

Hide and Go Creek - Found Me disc strung from a sapling above a mossy creek bed, one of five markers hidden along the Hornsby Shire trails

Hide and Go Creek - Fun Facts sign fixed to a trail rail, explaining how freshwater spiny crayfish wave a claw to lure their next meal

Hide and Go Creek introduction screen with Craig and children using the experience on a creek boardwalk

Hide and Go Creek map showing five creek badge locations around Hornsby Shire

Hide and Go Creek badge artwork encouraging visitors to discover all five badges