Bloom

Activism As Art

Across two nights in Los Angeles, murals by Fern and Miles Regis came to life through projection, sound, and augmented reality, marking 40 years of AIDS Healthcare Foundation activism. We collaborated with Branded Arts to create Bloom, a projection-mapped mural activation for AHF in celebration of World AIDS Day.

The Murals

Fern and Miles Regis were commissioned to create two murals inspired by AHF's mission to connect, treat, and support those impacted by HIV/AIDS. Painted across stacked shipping containers placed side by side, the works formed the physical foundation for a larger immersive experience.

Bloom - Fern and Miles Regis murals painted across stacked shipping containers either side of the projection wall, downtown Los Angeles skyline behind
Bloom - close-up of Fern mural with pink florals, sparkles and blooming forms
Fern
Bloom - close-up of Miles Regis mural featuring a central figure with 'Yes Love Is Healing' text and a crowd of painted faces
Miles Regis

Projection Mapping

At the heart of the project was a projection-mapped animation that unified both murals into a single narrative. The iconic AHF ribbon flowed across the surfaces, evolving into a cinematic reel of archival footage that captured decades of global activism. This transformation allowed historical moments to live within the artwork itself, blending past and present into one continuous visual story.

Augmented Reality

Augmented reality added a personal layer of interaction, allowing visitors to activate the murals through their own devices and experience the works beyond the physical site. Inside the containers, curated exhibitions expanded the narrative, showcasing AHF's award-winning campaigns and artistic collaborations.

Bloom - AHF launch screen on mobile with Bloom title and Launch AR button
Bloom - AR onboarding screen on mobile with instructions to scan the murals
Bloom - mural selection screen on mobile prompting visitors to point their camera at one of the two murals

A Living Platform

Designed for longevity, the installation will continue as a touring platform, travelling to schools and public events as an evolving educational experience that keeps the conversation around HIV/AIDS visible for new audiences.

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